David Jones will partner with Qantas’ popular frequent flier scheme as it faces off against long-time department store rival Myer’s own attempts at reinvigorating its lucrative loyalty program.
The tie-up with the country’s biggest airline is the centrepiece of a new loyalty program, David Jones Rewards, which will launch later this year. It also pits the 187-year-old emporium against former Qantas loyalty chief executive Olivia Wirth, who now runs Myer.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
Ayesha de Kretser is a senior reporter with The Australian Financial Review covering the aviation and tourism sectors. She has previously reported on banking, mining and commodity markets. Connect with Ayesha on Twitter. Email Ayesha at ayesha.dekretser@afr.com.au
