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Dan Murphy’s new boss has a sharp strategic mind

Simon Evans
Simon EvansSenior reporter

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Endeavour Group’s liquor chain, Dan Murphy’s, has hired an executive who previously worked at Virgin Money, Wesfarmers and department store group David Jones as its new managing director.

Agnieszka Pfeiffer-Smith will start running the 258 Dan Murphy’s superstores in the next couple of months, shifting from her role as Endeavour’s chief strategy officer, one she has held since April 2020.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/retail/dan-murphy-s-new-boss-has-a-sharp-strategic-mind-20220701-p5ay81