Cult chicken chain El Jannah says sales will push $300m this year
The popular Lebanese outlet’s chief executive is planning to nearly triple the number of stores in the next two years as it takes on major fast-food chains.
The chief executive of El Jannah says the cult charcoal chicken chain expects revenues of up to $300 million this financial year and has ambitions to nearly triple the number of its stores by 2027.
Brett Houldin has run El Jannah, which started as a single Lebanese chicken shop in Sydney’s west to have a network of 37 stores, since 2019. He said the business was hoping to have 50 stores by June and was focused on expanding the number of drive-through locations and its breakfast menu.
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Primrose Riordan covers private companies and family offices from the AFR's Sydney newsroom. Primrose was previously a correspondent for the Financial Times and covered foreign affairs and politics in Canberra. Primrose has won multiple awards for her journalism including from The National Press Club, SABEW in the US and Press Gazette in the UK. Message Primrose on Signal: https://tinyurl.com/PrimroseSignal Connect with Primrose on Facebook and Twitter. Email Primrose at primrose.riordan@afr.com
