Generative AI tools promise to deliver a new level of productivity for retailers, but they will also put more power in the hands of consumers.
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When my Gen Z daughter set up an account with OpenAI’s ChatGPT last month, she put it to the test by tasking it to curate an outfit that reflected her style and budget.
She listed one of her favourite Instagram users, specified smaller, local brands rather than fast fashion chains, and asked for an itemised list of options that would cost no more than $250.
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Original URL: https://www.afr.com/companies/retail/ai-is-a-game-changer-for-retail-just-ask-chatgpt-20230426-p5d3fb
