Taxi fleet management company P2P Transport is investing millions of dollars in creating a secondary revenue stream for the business, tapping into the demand for outdoor advertising.
The company will pay Telstra $17 million over three years for the telco to provide the hardware and network services required to enable real-time, targeted advertising to be displayed digitally on 900 P2P vehicles.
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Yolanda Redrup is the editor of the AFR Rich List. She previously reported on technology, healthcare and Street Talk. Connect with Yolanda on Twitter. Email Yolanda at yolanda.redrup@afr.com
