oOh!Media has its eyes firmly planted on achieving growth within the outdoor advertising sector rather than looking to industry consolidation achieve greater scale, says chief executive Cathy O’Connor.
Ms O’Connor, who joined oOh!Media in January, is focused on the out-of-home advertising sector and is looking to grow the $900.98 million business by leveraging its outdoor assets and doubling down on those.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
