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How a weekly Shark Tank challenge turned The Royals family around

How a weekly Shark Tank challenge turned The Royals family around

Suffering high turnover and low engagement, creative agency The Royals decided to carve out a day each week dedicated to one pitch. It worked.

Sam Buckingham-JonesMedia and marketing reporter

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In 2022, executives at creative agency The Royals realised they had a problem.

For about 11 years, the agency had been working with some of the country’s biggest brands – AustralianSuper, Spotify, NAB and News Corp, for example. There were a few notably good years, but The Royals were not cutting through in an incredibly competitive industry measured both by the awards glistening on the mantelpiece and the quality of creative thinkers. There was above-average staff turnover and below-average engagement scores. Something drastic had to be done.

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Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporterSam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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Original URL: https://www.afr.com/companies/media-and-marketing/how-a-weekly-shark-tank-challenge-turned-the-royals-family-around-20240327-p5ffrl