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Aussie sports see NFTs as a new source of revenue

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Collecting sports memorabilia used to involve stuffing trading cards into plastic sleeves in a folder, or hanging a signed cricket bat in a frame in the pool room. But sporting mementos are going digital.

The shift is driven by blockchain technology that allows digital images and files to be made scarce – just like printing a limited number of physical cards, or issuing just a few commemorative bats.

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James Eyers writes on banking, payments and fintech. He is a former legal and investment banking editor at the AFR, has degrees in commerce and law from UNSW, and is co-author of Buy now, pay later: The extraordinary story of Afterpay Connect with James on Twitter. Email James at jeyers@afr.com.au
Jessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics. Connect with Jessica on Twitter. Email Jessica at jessica.sier@afr.com

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    Original URL: https://www.afr.com/companies/media-and-marketing/aussie-sports-see-nfts-as-a-new-source-of-revenue-20220318-p5a5ry