In January, The Atlantic published a story whose headline read, “Dinner is Terrible: You’ll Never Get off the Dinner Treadmill.” Anyone who has rushed home after work to commence the “witching hour” duties of preparing, cooking and serving a nutritious meal – different from the one you made the day before – understood the premise immediately. At the end of the day, getting food on the table is necessary – it’s also a slog.

It’s something Katherine Westwood and Sophie Gilliatt knew to be true back in 2007 when they launched The Dinner Ladies, their food delivery business that has become synonymous in tony suburbs of Sydney (and now most of the country) for its home-cooked meals, shuttled around in distinctive vans. For those filled with dread at the idea of cooking a Sri Lankan curry on a weeknight, Gilliatt and Westwood had the solution: buy one of theirs.