Whether it’s to slim down for a holiday or a special occasion, or because our health is at risk, the idea of following medical advice to go slowly when we start a diet – about half a kilogram to 1kg a week – just isn’t appealing. In fact, if you enter “how to lose weight fast” into a Google search, there are 2.3 billion results. When it comes to weight loss, we just aren’t prepared to play the long game.
Fortunately, there’s good news. Science suggests slow and steady might not win the weight loss race after all. In fact, rapidly losing a significant amount could become the strategy of the future.
