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Startup links loyalty schemes

Big data integration makes for a more rewarding customer experience, says local start-up OpenSparkz.

Australians are enthusiastic joiners of loyalty schemes.

In fact, there are 60 million separate loyalty memberships spread across the population of 25 million.

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    Original URL: https://www.afr.com/companies/financial-services/startup-links-loyalty-schemes-20190806-p52eic