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JB Hi-Fi’s results weren’t great. Here’s why its shares still soared

The retailer’s stunning share price surge shouldn’t distract investors from the pressure we’re seeing on profit margins as the economy slows.

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Financial markets can appear to defy logic at times. The reaction to JB Hi-Fi’s 2024 profit result is a perfect case in point.

JB Hi-Fi chief executive Terry Smart runs what is almost universally regarded as one of the best retail teams in the country. But not even Smart can outrun the reality of cost-of-living pressures and dwindling household savings.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/jb-hi-fi-s-results-weren-t-great-here-s-why-its-stock-still-soared-20240812-p5k1nk