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Apple’s big AI day was a bit underwhelming. That’s part of the plan

The tech giant’s partnership with ChatGPT maker OpenAI gets it in the artificial intelligence race. But it’s eyeing a much bigger prize.

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You can always trust Elon Musk to inject a little spice into almost any situation, and the billionaire certainly delivered on Monday night.

Just hours after Apple chief executive Tim Cook fronted the tech giant’s big artificial intelligence coming out party, Musk took to X (where else?) to lash Apple’s new partnership with OpenAI.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com
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    Original URL: https://www.afr.com/chanticleer/apple-s-big-ai-day-was-a-bit-underwhelming-that-s-part-of-the-plan-20240611-p5jktv