Zuum Energy Gum: Road Test
Chewing on a piece of Zuum Energy Gum will help you “stay fresh, sharp and in the moment”. So what happens if you eat the whole packet?
WHAT IS IT? An alternative to your daily coffee fix. It’s a chewing gum that helps you “stay fresh, sharp and in the moment”.
HOW DOES IT DO THAT? Each piece contains 40mg caffeine (the equivalent of about half a cup of coffee), as well as Vitamins B5 and B6, and xylitol sweetener.
WHY NOT JUST GET A TAKEAWAY COFFEE? That’s an expensive habit these days. Plus, the convenience factor: with a 10-pack of this gum in your pocket you’re never more than five minutes away from being “in the zone”, the Zuum people say.
WHAT ARE THEY ON ABOUT? The caffeine is absorbed through the lining of your mouth, which is quicker than digestion. As for the phrase “in the zone”, Zuum’s marketing relies heavily on the endorsement of athletes. You’d be forgiven for thinking it’s some sort of health supplement.
HOW MUCH CAN YOU CHEW? The safe maximum caffeine intake is 400mg per day for adults, according to Food Standards. “So you can enjoy an entire pack if you’re feeling a little naughty,” is how Zuum puts it. Imagine all the work you’d get done!
Road test by Ross Bilton
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