HCF readies for ad agency review as Clems senior staff exodus continues
Health insurance company HCF has severed ties with ad agency Clemenger BBDO following an agency merger and an exodus of senior leadership staff.
Media
Former Nine boss finds home on global stage
Former Nine Entertainment CEO Mike Sneesby has popped up in the Middle East, taking on his first role since departing the Australian media giant last year.
Wilkinson slams Lehrmann’s rape appeal
Lisa Wilkinson says there was nothing unfair about Bruce Lehrmann’s defamation trial and his lie to police about having sex with Brittany Higgins was a bid to ‘pervert the course of justice’.
Ex-Seven producer hits out over Thai massage claims
The former TV producer whose evidence disrupted Bruce Lehrmann’s defamation trial has claimed former Seven boss Bruce McWilliam gave damaging information to a journalist.
Cost-centre or growth driver? Creativity’s role in financial success
The empirical evidence is clear, writes Droga5’s Matt Michael, the companies that invest and prioritise creativity are financially more successful than their competitors.
Iconic noughties fashion brand gears up for its global revival
Nostalgia for the 90s and noughties is fuelling a fashion revival and iconic clothing brand Superdry is riding the wave with a plan to double its sales in Australia to more than $100m.
Cultural relevance and power could become a key metric for brands
The launch of a tool to assess a brand’s cultural power and identify ways to better engage with communities, has raised the age-old question, do brands have a right to be part of culture?
Native title plight is out of sight, out of mind for politicians
No referendum is needed to fix this issue, which could involve billions of dollars nationally. Just a bit of political will by federal and state Labor would do it.
Regional papers still battling on
After navigating digital disruption and Covid-19, regional newspaper publishers have been building a more robust model. But they are still in need of a helping hand.
MAFS maker turns to YouTube
The country’s biggest TV production company is experimenting with an additional business model by dropping three new reality series direct to the consumer via YouTube.
The Newsreader loses viewers as reality hits
Reality TV and sport dominate the TV ratings for the first quarter of 2025 as commercial broadcasters managed to hold or increase share at the expense of ABC and SBS.
ABC misses Parramatta staff target
The ABC’s plan to move 75 per cent of its Sydney-based staff to Parramatta by early 2025 has been met with significant resistance from employees.
Crikey: Bonds smuggles its undies range into the US market
Bonds, one of the most quintessentially Aussie brands, has launched into the US market with an exclusive Amazon deal and an ad starring Robert Irwin in his undies.
Balancing act for panel gabfest is far from delicate
The Sydney Writers’ Festival is pumping up this year’s drawcard political panel with Barrie Cassidy and friends, but we can’t help feeling the discussion will be a bit one-sided.
ABC urgently needs more cash, says Kim Williams
In an address to the Melbourne Press Club to mark his one-year anniversary as chairman, Kim Williams bemoaned the fact that the ABC’s funding has dwindled over the past decade.
Foxtel’s sale gets FIRB’s tick of approval
The sale marks the end of News Corp’s 30-year ownership of Foxtel, which was launched as a pay-TV service in 1995 and evolved into an integrated subscription streaming operation.
Domain to recommend CoStar’s $2.8bn bid amid exclusive talks
The Nine Entertainment-controlled real estate listing company edges closer into foreign hands, which could reshape both the media landscape and the world of property listings.
A bank or a media network? CBA talks evolution
The Commonwealth Bank of Australia has a stable of media and technology products, so is it accurate to still call it a bank?
How Aussie marketers are missing out on omnichannel success
Influential global digital marketing leader Neil Patel tells The Growth Agenda why businesses that aren’t omnichannel and omnipresent “are screwed”.
Aussie transforms into one-stop property shop
Aussie, the iconic home loans brand, has expanded beyond mortgages, adding a host of new services, in a bid to become the primary property destination for Australians.
As the election ads kick off, we can take a five-week break from the truth
As the election campaigns officially kick off, Toby Ralph reminds us that truth is collateral damage in social media algorithms.
Wiki-tweaks: Taylor Auerbach’s CV gets a polish
Just days after launching defamation action against his one-time employer, the former TV producer’s Wikipedia page has been given a serious makeover by a mysterious fan.
Streamers press pause on local content
TV producers are concerned that investment in Australian content is drying up. The streaming platforms deny this, but industry data backs producers’ claims.
The Energy Minister could be Dutton’s best election asset
If it appears Chris Bowen is keeping a low profile ahead of May 3, it might just be because he knows something most environment writers have not yet reported.
‘Close’ poll prompts expected ad cash splurge
Media players are set to receive a welcome uplift in advertising spending as election campaigns deliver a much-needed boost in revenue for the sector.
Original URL: https://www.theaustralian.com.au/business/media