Omnicom-IPG merger approved but FTC adds no boycott clause
Omnicom’s acquisition of rival global advertising company IPG has received approval from the US Federal Trade Commission but it comes with a unique clause to stop political ad boycotts.
The Growth Agenda
Are these the world’s best ad campaigns?
The annual Cannes Lions International Festival of Creativity aims to recognise the best advertising from around the globe.
Telstra nets film prize as impact and humour dominate Cannes
Humour, impact and AI were everywhere at this year’s Cannes Lions – as was Telstra after the brand collected a load of medals in the film category.
Leggett: Clemenger ready to lead the market
Three months on from its merger Clemenger BBDO has a new leadership team and is ready for its new era.
Up tackles split-bill stigma to lift growth
Digital bank Up is on a mission to make banking more social for Gen Z and help the 60 per cent of young people who find it more awkward to talk about money than politics or sex.
Afterpay celebrates its regulated era with new campaign
As new buy now, pay later rules kick in, Afterpay has launched a major campaign highlighting its differences to credit cards.
Rafa joins Aussie sports heroes to spruik Kia’s Tasman
Tennis legend Rafael Nadal is the latest sporting hero to front automaker Kia’s advertising campaign for its new Tasman ute, as the Korean car brand takes on Toyota and Ford.
PetO stops live animal sales to drive business growth
Australia’s third-largest pet retailer has wiped $15 million in revenue by stopping the sale of live animals, but, it believes the move is an investment in long-term growth.
Clemenger Group CEO steps down as buyout deal looms
Clemenger Group CEO Les Timar is the latest executive to depart the business as it prepares to be bought out by BBDO Worldwide and Omnicom.
Omnicom poised for Clemenger Group buyout
Omnicom is poised to assume full ownership of Clemenger Group, as it prepares to launch an Oceania management structure with ex-Omnicom staffer Nick Garrett tipped to take the top role.
Cherry on top ‘a pivotal moment’ as Bastion aims to grow
Independent integrated agency Bastion has expanded into media appointing Anna Cherry to Bastion Media as the agency seeks growth across the region.
The power of partnerships in a transactional age
In the age of transactionalism, creativity is becoming a short-term commodity at the expense of long-term brand building, writes Special’s Celia Garforth.
Beyond Barbie: Mattel chases collectors as it seeks growth
Mattel hopes to drive sales for brands such as Hot Wheels and Barbie by tapping into older customers and collectors.
Global ad bodies support quest for AI creativity benchmark
A quest to find the best large language models for advertising has garnered global support as the industry fights to keep humans in control of creativity.
Pinning hopes on Gen Z
Brands should be creating authentic relationships with Gen Z now as this financially savvy generation grows into their wealth, according to Pinterest’s Xanthe Wells.
New business model offers holistic growth for clients
Three Are One is a new business that claims its approach to unlocking business growth is “wildly different’, but is it?
Creativity needs to be valued more than ever, says departing chief
Clemenger Group chair Robert Morgan may be retiring from the ad industry but he remains a passionate advocate for the power of creativity and the need for great ideas.
Baby formula ad rules stricter than booze
The government’s appetite for advertising and marketing regulation continues with infant formula heading for strict mandatory rules.
Optus prepares to take on Telstra with new agency appointments
The telco market is set to heat up this year as Optus appoints a suite of new agencies; Droga5, Accenture Media, Apparent and BRX, to help it take on market leader Telstra.
Droga: Advertising needs to change
Australia’s most influential adman believes the industry needs to get back to the fundamentals of advertising arguing that “we are in the time business” and need to start rewarding consumers again.
Reports of the death of the industry are greatly exaggerated
Advertising is not dead and neither is the ad agency, argues Clemenger’s Lee Leggett.
Intrepid expands its journey to accommodate growth pursuit
Intrepid CEO James Thornton said the accommodation strategy would help create new ways to engage with new and existing customers.
Bunnings still most trusted brand but distrust is rising
Bunnings legendary reputation could take a hit, with the latest Roy Morgan Brand Trust report revealing rising consumer distrust in the home improvement giant.
Aussie adman David Droga steps down as Accenture Song CEO
Australian adman David Droga will step down as chief executive office of Accenture Song to assume the role of vice chair of Accenture.
M+C Saatchi appoints Dani Bassil as Justin Graham steps down
M&C Saatchi Group APAC CEO Justin Graham is to leave the agency later this year with ex-Clemenger CEO Dani Bassil joining to run the ANZ business.
Self-regulation crucial in ad landscape being transformed by AI
The advertising media and marketing industry must maintain self-regulation for its commercial activities if it is to continue to be a successful driver of economic growth, say industry body representatives.
The sweet taste of success as Tim Tams go global
Arnott’s Group is ramping up its global ambitions as it continues to reap the benefits of Tim Tam’s local and international growth.
Change spreads sideways: Why social networks are behaviour change’s secret weapon
Driving behavioural change doesn’t have to involve big lofty ideas. Ogilvy’s Joel Clegg writes that influencing the culture that surrounds your target audience can be the most effective means to encourage change.
Life, and many more bloody good reasons to give
A campaign to encourage 100,000 Aussies to donate blood has outperformed its target by tapping into the authentic reality behind the activity.
Original URL: https://www.theaustralian.com.au/business/growth-agenda