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The Growth Agenda
Canva teams with Pinterest to champion design trends
Canva has partnered with social giant Pinterest to champion design and creativity and ensure it maintains relevance with the creative community.
Under Armour chases next gen athletes in battle for sportswear dominance
Under Armour, the global sports apparel brand once predicted to be Nike’s biggest threat, has revealed a strategy to win over young athletes and steal market share from rivals Hoka and On.
Vaseline slides into socials to connect with young audiences
Can a 158-year-old brand win over younger consumers to boost the brand and grow in the cluttered skincare category?
Starlight Foundation appoints digital advisory to supercharge growth
The Starlight Children’s Foundation has appointed a digital and data advisory to power its innovation as it accelerates growth in digital channels.
Social innovation looms as users spurn toxic sites
A growing distaste for the toxicity of mass social media sites is powering a rise in new types of social interactions, such as Cleats Club a social app for super fans.
Advertising giant Omnicom buys rival Interpublic Group
Advertising behemoth Omnicom has confirmed it will acquire rival Interpublic Group to create a more significant adversary to take on the global tech platforms.
Sweet deal as M&Ms hit the Australian Open with pop-up store
Mars will launch its first M&Ms Store in the Southern Hemisphere with a pop-up at the Australian Open as the brand pursues cultural leadership status.
The blue monster driving super growth
Australian Retirement Trust embraced a bold creative idea to boost its brand engagement and created a long term brand asset in the process.
Olympics, Ozempic and Oasis: Are these 2024’s top cultural moments?
Forget brat, the year’s biggest cultural and brand moments were the Olympics, Ozempic and Oasis, according to a new report.
TBWA creative boss says AI will boost Aussie brands globally
AI has the potential to elevate Aussie brands on the global stage as long as agencies continue to apply human-based insights, according to TBWA Melbourne’s chief creative officer Paul Reardon.
Despite era of certainty, creativity is still effective
Brands and marketers should strive to create work that drives a ‘return on creativity’, argues Ogilvy ANZ’s chief strategy officer, Fran Clayton.
Surge in concern over data protection
The rise of data hacks and scams has fuelled a surge in sensitivity from consumers as they seek more control over their personal data, according to a new report.
Waterdrop serves up plans after Aus Open
Healthy hydration brand Waterdrop will leverage its Australian Open sponsorship to boost brand awareness as it prepares to hit retail channels in 2025.
The Monkeys: From congealed blood to the world stage
As one of Australia’s most successful agencies, The Monkeys rebrands as Droga5, founder and chief executive Mark Green shares the agency’s origin story and pays tribute to its 18-year legacy.
The new renaissance: can businesses build human-centric tech?
WPP global chief technology officer Stephan Pretorius tells The Growth Agenda how businesses can harness the new transformational phase of AI.
Endeavour adopts tech-led production
Independent creative agency Howatson+Company has launched an AI-led production agency to help brands drive efficiencies and achieve commercial growth, starting with foundation client Endeavour Group.
Ikea and Afterpay cozy up ahead of Black Friday
Ikea is teaming up with Afterpay to leverage the BNPL company’s significant Gen Z and Millennial customer base and help shoppers manage spending this festive sales season.
Can asking better questions help build more effective teams?
The marketing industry spends a huge amount of time measuring effectiveness, but BMF’s Ed Hughes argues that we aren’t examining how to create more effective teams.
McLaren deal a win for Airwallex
Melbourne-based fintech Airwallex has leveraged its sponsorship with McLaren to boost brand awareness, trust and credibility globally.
Campaign has deep ambitions to enlist the population to stop seabed mining
An independent creative agency from Coogee is targeting Earth’s 8 billion people with a campaign to stop Deep Sea Mining.
CMOs urged to use power, influence
The founder of a global marketing program says CMOs risk undermining their hard won power and influence if they fail to educate the c-suite about marketing’s ability to power growth.
Accenture Song to reinvent media by embracing technology
Accenture Song’s highly anticipated media business is officially up and running and the trio behind it are determined to reinvent media and deliver positive change to the industry.
A question of ethics: artificial intelligence faces its most important crossroads
As the industry arrives at the crossroads of AI, Merkle’s Jack O’Neill asks can we act to harness the technology responsibly or will we let it run mostly unchecked?
Consolidation equals expansion, says Decaux
Australia’s out-of-home market requires further consolidation to help grow its share of advertising spend, according to JC Decaux global co-chief executive Jean-Francois Decaux.
Shop, watch and eat: Amazon adds food delivery
Amazon has inked a deal with food delivery app DoorDash to give Prime members free delivery as the e-commerce giant steps up the battle to own the delivery space.
In-store staff still play an essential role for growing retail sales
With retailers facing a soft festive season, Creative Activation’s Gerard Feehan urges brands to invest in their in-store staff as one of the most significant drivers of growth.
Bupa’s new ‘healthcare partner’ focus drives customer growth
Bupa’s strategy to be a health partner to its members rather than an insurance company is delivering results as the brand tops trust ratings and drives growth.
Creativity is floundering as brand confidence falls
The declines in corporate confidence, marketing effectiveness and advertising excellence are creating a perfect storm of mediocre work that is undermining the industry, according to creative innovation studio R/GA Australia.
Original URL: https://www.theaustralian.com.au/business/growth-agenda