The McGrath Foundation’s Pink Test is one of the largest charitable sporting events in the world. Now tasked with a greater remit to provide care for all cancer patients, can it continue to grow?
From Mum’s Sauce to a Bluey-style TV show, charity initiative Hospitals United for Sick Kids has big ambitions for further growth.
Publicis Groupe ANZ CEO Michael Rebelo tells The Growth Agenda about his plans to double down on end-to-end services as the market refocuses on brand marketing.
Grooming brand Wahl wants to drive national awareness of its brand and products through its sponsorship deal with the NRL Dolphins.
Entertainment icon Cher has fronted a new advertising campaign for Uber Eats as the brand continues to promote its delivery services to Aussie shoppers.
Publicis Groupe has bolstered its media services with the acquisition of Australia’s largest independent media agency, Atomic 212°. The acquisition will add significant firepower
Kia Australia has big ambitions to power another year of record sales and the auto company believes brand marketing is the key to success.
Not content with sales spikes on St Patrick’s Day, Guinness has amped up its distribution and is leveraging its iconic brand status to become an every-occasion drink.
Five years on from the release of a groundbreaking book exploring the prevalence of sneaky sexism and stereotypes in advertising, The Growth Agenda explores the industry progress as it awaits the impact of DE&I backlash.
Food and drink companies are bracing for widespread limitations on advertising and marketing, following a junk food ad ban on public transport in South Australia.
This year’s AO has already broken records for attendance and partnerships – and there is still a week of tennis to go. The Growth Agenda explores how the world’s biggest grand slam is driving growth.
A skin cancer awareness campaign targeting young people in a bid to avoid melanomas later in life helped avert more than 2200 skin cancers from developing.
Christmas is coming and the festive ads are flowing, but with so many brands fighting for our attention, is there a formula for nailing the great Christmas campaign?
Canva has partnered with social giant Pinterest to champion design and creativity and ensure it maintains relevance with the creative community.
Under Armour, the global sports apparel brand once predicted to be Nike’s biggest threat, has revealed a strategy to win over young athletes and steal market share from rivals Hoka and On.
Can a 158-year-old brand win over younger consumers to boost the brand and grow in the cluttered skincare category?
The Starlight Children’s Foundation has appointed a digital and data advisory to power its innovation as it accelerates growth in digital channels.
A growing distaste for the toxicity of mass social media sites is powering a rise in new types of social interactions, such as Cleats Club a social app for super fans.
Advertising behemoth Omnicom has confirmed it will acquire rival Interpublic Group to create a more significant adversary to take on the global tech platforms.
Mars will launch its first M&Ms Store in the Southern Hemisphere with a pop-up at the Australian Open as the brand pursues cultural leadership status.
Australian Retirement Trust embraced a bold creative idea to boost its brand engagement and created a long term brand asset in the process.
Forget brat, the year’s biggest cultural and brand moments were the Olympics, Ozempic and Oasis, according to a new report.
AI has the potential to elevate Aussie brands on the global stage as long as agencies continue to apply human-based insights, according to TBWA Melbourne’s chief creative officer Paul Reardon.
Brands and marketers should strive to create work that drives a ‘return on creativity’, argues Ogilvy ANZ’s chief strategy officer, Fran Clayton.
The rise of data hacks and scams has fuelled a surge in sensitivity from consumers as they seek more control over their personal data, according to a new report.
Healthy hydration brand Waterdrop will leverage its Australian Open sponsorship to boost brand awareness as it prepares to hit retail channels in 2025.
As one of Australia’s most successful agencies, The Monkeys rebrands as Droga5, founder and chief executive Mark Green shares the agency’s origin story and pays tribute to its 18-year legacy.
WPP global chief technology officer Stephan Pretorius tells The Growth Agenda how businesses can harness the new transformational phase of AI.
Independent creative agency Howatson+Company has launched an AI-led production agency to help brands drive efficiencies and achieve commercial growth, starting with foundation client Endeavour Group.
Original URL: https://www.theaustralian.com.au/business/growth-agenda