Booktopia digs into Aussie heritage for its new chapter
Online bookseller Booktopia is back with a new owner and an aggressive growth strategy to take on Amazon by doubling down on its Aussie heritage.
The Growth Agenda
People before profits key to supermarkets regaining trust
Coles and Woolworths have hit record lows for brand distrust, but can these supermarket giants regain consumer trust and reinvigorate their once-loved brands?
Industry needs to provide more value for creativity
One of the greatest challenges facing businesses is proving the value of creativity and then calculating how to pay for it, writes R/GA’s Seamus Higgins.
Coles and Woolies have lost customers’ trust
New data indicates most Australians believe the two supermarket giants put profit before consumer welfare, leading a significant number to reconsider who they spend their money with.
Telstra gets animated to shake off corporate image
Telstra’s chief marketing officer, Brent Smart, shares an exclusive first look at the company’s imaginative new image which he hopes can get consumers to rethink the brand.
Ad and marketing leaders take SXSW Sydney stage
SXSW Sydney’s second year will deliver outstanding creative talent, a centralised footprint and an improved app experience … plus the queues will return as well.
Business must embrace push for greener content production ecosystems
As brands seek to reduce emissions across the entire value chain, the focus is shifting to content production and the ways to create greener content.
Disability inclusion initiative shifts sentiment and sales
The brands involved in the Shift 20 initiative to boost disability representation in advertising have attributed strong consumer and staff engagement to the project.
Chief executives risk failure and irrelevance without creativity
Advertising legend Sir John Hegarty tells The Growth Agenda why CEOs and CFOs need to recognise creativity as a critical skill for business growth or risk becoming irrelevant.
Rebel goes for gold with Games and new ad inspiring fitness and sales
Rebel’s recent campaign has bolstered sales as the sports retailer embraces an agnostic approach to customer marketing.
More than metrics: the overlooked ingredients in effective advertising
Delivering advertising effectiveness is a process of rules, formulas and theories, as well as some simple truths, writes BMF’s Hannah McHard.
Privacy timebomb: Businesses are hurtling towards a legal firestorm
Australian business are unknowingly using tools and data in ways that could put them in hot water within six months under the privacy reform.
Afterpay boosts growth and ROI with brand marketing
A brand marketing campaign by Afterpay, which aimed to prove the power of the discipline, has exceeded return-on-investment and customer acquisition targets to drive effectiveness and growth for the business.
Truth over nice creates marketing that Australians talk about
Nice advertising is dull and should be avoided by businesses seeking growth, argues Clemenger BBDO’s Simon Wassef. He says truthful communications can be transformative.
Is AI the answer to the mundane sea of sameness in brand design?
Can artificial intelligence free us from the sea of sameness? Design veteran Olof Schybergson tells The Growth Agenda how AI can unlock creativity to help supercharge human-centred design.
Nib targets growth through membership benefits
A new campaign from nib aims to position the health insurer as a health and wellbeing partner as it seeks to grow it customer base.
Nescafe creativity brews up coffee market growth
Nescafe’s Martin Brown tells The Growth Agenda how its creative marketing helped convince one of the world’s most sophisticated coffee cultures to drink more instant coffee.
As sun sets on The Monkeys, it’s time for Accenture Song to shine
As the Monkeys brand disappears and its last remaining founder departs from Accenture Song ANZ, what is next for the consultancy?
Businesses must act as privacy law lags
As the government’s legislative logjam continues to delay the Privacy Act legislation, Publicis Groupe’s Maurice Riley argues businesses cannot afford to wait for Canberra.
Tackling the ‘set and forget’ mentality
A new campaign from Colonial First State aims to overcome consumer apathy to superannuation, but can it get people to take control of their life savings?
Droga5 snares The Monkeys leader as CEO for global expansion
The Monkeys co-founder and Accenture Song ANZ boss Mark Green speaks exclusively to The Growth Agenda about his new role at the helm of creative powerhouse Droga5 as it merges with The Monkeys.
Ozempic to ‘impact stock market more than AI’
The long-term impacts of Ozempic on food, drink and QSR brands will have a bigger impact on the stock market than AI, according to provocative marketing commentator Scott Galloway.
The Volte cracks the code for profitable circular fashion
As the demand for sustainable fashion experiences steps up, peer-to-peer online fashion site The Volte is showcasing how circular fashion models can help brands grow.
Gen AI will supercharge creativity, says Adobe
Adobe VP Loni Stark tells The Growth Agenda why creatives need to push past the AI-for-AI’s-sake projects to find the valuable use cases.
Brands must stop dissing customers
Marketers need to be respectful to consumers and start creating better work, according to industry provocateur Tom Goodwin.
‘Affirmative action has led to reverse racism’
Diversity, equality and inclusion initiatives are ineffective and create reverse racism, according to business guru and marketing professor Scott Galloway.
Forget AI and focus on humanity: DDB global creative chief
From TV, to ads, to AI: DDB Worldwide president & global chief creative officer Chaka Sobhani says human connections are always the answer to commercial success.
Can AI unlock unfathomable new creative opportunities for brands?
Forget the automated doom and gloom that tech companies are promoting, artificial intelligence presents unfathomable opportunities to supercharge creativity, according to experts.
CMOs tell execs to back off as they stake claim on creativity
Marketing leaders from Suncorp, Telstra, and Uber believe that boards and executives must leave creativity to the experts and should not be involved in marketing activities.
Original URL: https://www.theaustralian.com.au/business/growth-agenda