Iconic noughties fashion brand gears up for its global revival
Nostalgia for the 90s and noughties is fuelling a fashion revival and iconic clothing brand Superdry is riding the wave with a plan to double its sales in Australia to more than $100m.
The Growth Agenda
Cost-centre or growth driver? Creativity’s role in financial success
The empirical evidence is clear, writes Droga5’s Matt Michael, the companies that invest and prioritise creativity are financially more successful than their competitors.
Cultural relevance and power could become a key metric for brands
The launch of a tool to assess a brand’s cultural power and identify ways to better engage with communities, has raised the age-old question, do brands have a right to be part of culture?
Crikey: Bonds smuggles its undies range into the US market
Bonds, one of the most quintessentially Aussie brands, has launched into the US market with an exclusive Amazon deal and an ad starring Robert Irwin in his undies.
A bank or a media network? CBA talks evolution
The Commonwealth Bank of Australia has a stable of media and technology products, so is it accurate to still call it a bank?
How Aussie marketers are missing out on omnichannel success
Influential global digital marketing leader Neil Patel tells The Growth Agenda why businesses that aren’t omnichannel and omnipresent “are screwed”.
Aussie transforms into one-stop property shop
Aussie, the iconic home loans brand, has expanded beyond mortgages, adding a host of new services, in a bid to become the primary property destination for Australians.
As the election ads kick off, we can take a five-week break from the truth
As the election campaigns officially kick off, Toby Ralph reminds us that truth is collateral damage in social media algorithms.
‘Close’ poll prompts expected ad cash splurge
Media players are set to receive a welcome uplift in advertising spending as election campaigns deliver a much-needed boost in revenue for the sector.
A killer app? Warner Bros pushes premium content in Max ad blitz
Warner Bros Discovery’s streaming platform Max may be a latecomer to the market, but the company is banking on a major ad blitz promoting its “killer” premium content to entice viewers to another streaming platform.
Pop Mart targets mainstream with collectibles craze
Cult Chinese retail brand Pop Mart is ready to drive growth locally with a plan to open new stores and target a mainstream audience.
Banking on simplicity to drive one million new customers
A quirky new campaign from Bankwest aims to help the 130-year-old brand to attract one million new customers and become Australia’s favourite digital bank.
Brand preference secret weapon for growth
In challenging times business leaders should turn to brand preference to gain provide an edge over the competition, according to DDB’s Rupert Price.
Notion to fight tech bloat and unlock productivity
Notion is launching an APAC headquarters in Sydney to fight tech bloat and unlock innovation for Australian businesses.
As trust in authorities drops, people want businesses to do more
Australians expect businesses to lead on affordability, climate change and jobs as trust in governments and authorities continues to decline.
Liquid gold: Unilever’s making waves in the hydration market
Dehydration is the latest trending growth market, according to Unilever. The FMCG giant told The Growth Agenda why its forecasting “strong double-digit growth” for its Liquid I.V. brand over the next few years.
Amex drives global F1 deal to chase younger customers
American Express has jumped on the F1 circuit as it chases after Gen Z and millennial customers to drive business growth.
Agencies must embrace AI or risk losing their power
AI won’t replace advertising agencies, but it will change what they are worth, writes FutureBeing’s co-founder Ashadi Hopper.
Finding light in darkness: biggest Earth Hour expected
WWF anticipates this year’s Earth Hour will be the annual campaign’s biggest year with strong participation from US citizens expected.
R/GA reclaims indie status for AI future
As ad agencies struggle against cost-cutting and consolidation, iconic agency R/GA has bucked the trend with new private equity firm owners and a significant investment plan for innovation.
Mastercard races after F1 fans with priceless experiences
Mastercard is gearing up to engage with F1 fans in Melbourne through its sponsorship of McLaren Racing.
Ruggable’s plans to wrap up the market
Ruggable wants to aggressively grow its business in Australia.
Children’s charity borrows from retail sector for story of growth
The Sydney Children’s Hospitals Foundation is looking to the retail sector and its loyalty programs for inspiration as it amps up customer retention strategies following unprecedented growth.
IVF giant in a battle to rebuild trust after cyber data breach
The Genea brand will struggle to recover from the cyberattack and leak of its personal client data on the dark web with brands experts labelling it “one of the most damaging” privacy breaches.
When prosperity stalls, ingenuity calls: a new era for The Lucky Country
Australia is poised to enter an era of innovation, but Dentsu’s David Halter asks whether businesses are ready to implement the strategies to capitalise on this moment.
Honda taps into racing legacy to rev up its bid to reclaim brand relevance
Honda is leaning into its 76-year heritage of innovation with its first brand campaign in years as it seeks to reclaim brand relevance and drive growth.
Intrepid new chief to fuel growth
Intrepid Travel’s new chief marketing officer Hazel McGuire will be tasked with fuelling the experienced-based travel brand’s growth trajectory following a record year.
Sunscreen brand aims for US spread
Australian sunscreen brand Ultra Violette is readying for significant growth as it launches into the world’s biggest beauty market.
As people reclaim reality, it’s time to build up brand trust
With the rise of AI, deep fake scams and fake content turning the online world into a digital wild west, can brands convince consumers they are trustworthy?
Original URL: https://www.theaustralian.com.au/business/growth-agenda