The Growth Agenda

The Growth Agenda

Disney invests $1bn in OpenAI amid licensing deal

The three-year deal lets users generate videos of Disney and Marvel characters; Disney also accused Google of infringing on its copyrights.

Ben Fritz

The Growth Agenda

Consumers go coconuts for healthy hydration

Coconut water is riding a surge in popularity as the humble drink meets a market thirsty for low sugar and high-vitamin hydration.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Treasury Wine Estates taps into AI to fast track innovations

Treasury Wine Estates has partnered with research business Ideally to create an AI-powered engine to fast‑track wine innovations as it chases growth by recruiting younger drinkers.

Danielle Long

The Growth AgendaThe Growth Agenda

Kodak stages comeback with retro collectables

Kodak has launched a range of retro-themed collectibles that taps into the consumer appetite for nostalgia and blind boxes – could it also serve as a revival for the iconic brand?

Danielle Long

EXCLUSIVEThe Growth Agenda

Optus tops distrust rankings as telcos trail social media

Optus is the most distrusted telco brand in October after its nationwide outage, with telcos second only to social media for distrust

Danielle Long

EXCLUSIVEThe Growth Agenda

Havas bulks up with indie media agency purchase

Global communications group Havas has acquired indie media agency Kaimera to add more firepower as it takes on the “big beasts” in the AI era.

Danielle Long

The Growth Agenda

McLaren wins continue with biggest ad takeover

McLaren’s Lando Norris is adding to his F1 title win, with sponsor Airwallex leveraging the moment with the country’s biggest out-of-home ad takeover.

Danielle Long

EXCLUSIVEThe Growth Agenda

Beauty lands courtside seat as Mecca aces AO partnership

Beauty retailer Mecca has landed a “game-changing” partnership with the Australian Open to position the brand at one of the country’s biggest events and gain exposure to global audiences.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Fix the pitch: put marketing ahead of procurement

The pitch process is broken and it’s killing relationships which is impacting the work. Marketers are best placed to fix it, writes Bench’s Shai Luft, who argues that committing to long-term relationships will unlock significant change.

Shai Luft

THE GROWTH AGENDAThe Growth Agenda

Selleys seals attention with creative billboard advert

Selleys turned a product demonstration into a brand-boosting exercise driving sales, engagement and relevance for the 85-year-old market-leading brand.

Danielle Long

The Growth Agenda

Omnicom axes DDB moves execs to sister agency Clemenger

Omnicom has confirmed it will shutter the iconic DDB brand, with its local executives to run sister agency Clemenger, following its takeover of Interpublic Group.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

2025 is the year adland rewrote the rules – and embraced AI

While 2025 will go down as the year adland became AI people, Dentsu’s David Halter says it also ushered in an era of braver, faster and more human marketing.

David Halter

EXCLUSIVEThe Growth Agenda

‘Go big or go home’: Honda maps brand fame strategy

Honda marketing chief Eva Barrett has appointed an agency village to help the brand create big ideas to win over consumers and drive growth in the crowded auto category.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Golf’s image overhaul as women, Gen Z lift game beyond the course

Record numbers of Aussies are swinging the sticks as golf participation surges with social media and superstar golfers such as Rory McIroy and Min Woo Lee making the game more accessible than ever before.

Danielle Long

The Growth AgendaThe Growth Agenda

Woolworths imports US retail exec for top marketing job

Woolworths has hired US retail marketing executive Sean Barrett to unify its marketing as it readies to rebuilds consumer trust and fight back against rival Coles.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Clarity of purpose steadies brands in uncertain times

With change the constant and certainty a difficult position for any company, brands need to provide clarity writes Futurebrand’s Rich Curtis.

Rich Curtis

EXCLUSIVEThe Growth Agenda

AI fails to live up to human creativity

The advertising industry is facing a flood of AI generated content, however, new research has found that content created by large language models fails when compared to human creativity.

Danielle Long

EXCLUSIVEThe Growth Agenda

Gen Z hate ads, want discounts and rate trad media

Gen Z hate ads and want brands to be authentic, add value and provide discounts, according to a new report examining the purchase intent and trusted sources of the next wave of consumers.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Whip it: Bega to focus on brand experiences to attract the young

Bega is embracing brand experiences to target young audiences as it readies to drive growth in the $100m peanut butter category.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Visa talks brand security in AI payments era

Visa has stepped up its marketing and brand presence as it prepares for one of the most profound shifts in payments history as agentic AI emerges.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Big energy surge as Celsius targets women to boost growth

US brand Celsius is shaking up the male-dominated energy drink market by targeting health-conscious Gen Z and millennial women.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Brisbane’s Olympic Effect: A gold medal moment for brands

As the world’s attentions turns to Brisbane, local brands will have a chance to leverage global audiences, but they must be bold, creative and innovative, writes Publicis’s Simone Waugh.

Simone Waugh

THE GROWTH AGENDAThe Growth Agenda

Zoom ahead with intelligence first

Not content with being the verb for videoconference calls, Zoom wants to be the open work platform for businesses and it is supercharging its push with AI.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Thirsty rehydration market heats up for summer

Water is no longer enough to manage our hydration, according to the booming electrolyte powder category that is driving a 30 per cent boost to sales of rehydration brands and products.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Move over Gen Z, Boomers love influencers too

Influencer content is not just for the young, Millennials and Boomers are increasingly shifting to spend more times on social channel, according to new research.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Entertainment play boosts Mattel toy sales

Films, cafes and even a theme park, How Mattel is transforming from a toy company into an entertainment brand.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

Experiences to fuel next era of brand growth

With attention and loyalty harder to capture than ever, marketers are embracing experiences as they chase deeper emotional connections with consumers.

Danielle Long

THE GROWTH AGENDAThe Growth Agenda

How bold are leaders when it comes to adopting agentic AI?

Tech and innovation are risky and with so many marketers playing it safe, are business leaders ready to move boldly into agentic AI, asks Merkle’s Richard Phillips.

Richard Phillips

EXCLUSIVEMedia

Afterpay data play to boost retail media

The ‘buy now, pay later’ company claims it has the country’s most powerful advertising platform after signing a data-sharing deal with tech platform Square.

Danielle Long