Accenture Song to reinvent media by embracing technology
Accenture Song’s highly anticipated media business is officially up and running and the trio behind it are determined to reinvent media and deliver positive change to the industry.
The Growth Agenda
A question of ethics: artificial intelligence faces its most important crossroads
As the industry arrives at the crossroads of AI, Merkle’s Jack O’Neill asks can we act to harness the technology responsibly or will we let it run mostly unchecked?
Consolidation equals expansion, says Decaux
Australia’s out-of-home market requires further consolidation to help grow its share of advertising spend, according to JC Decaux global co-chief executive Jean-Francois Decaux.
Shop, watch and eat: Amazon adds food delivery
Amazon has inked a deal with food delivery app DoorDash to give Prime members free delivery as the e-commerce giant steps up the battle to own the delivery space.
In-store staff still play an essential role for growing retail sales
With retailers facing a soft festive season, Creative Activation’s Gerard Feehan urges brands to invest in their in-store staff as one of the most significant drivers of growth.
Bupa’s new ‘healthcare partner’ focus drives customer growth
Bupa’s strategy to be a health partner to its members rather than an insurance company is delivering results as the brand tops trust ratings and drives growth.
Creativity is floundering as brand confidence falls
The declines in corporate confidence, marketing effectiveness and advertising excellence are creating a perfect storm of mediocre work that is undermining the industry, according to creative innovation studio R/GA Australia.
Iconic Aussie sauce pack gets an eco makeover
Masterfoods’ ‘Squeeze-On’ tomato sauce pack has had a sustainable makeover to remove 190 tonnes of plastic from landfill every year.
CEOs turn to video on LinkedIn
The C-suite is embracing video formats on LinkedIn as they boost engagement with their personal and professional brands via the platform.
Hubbl targets families and young people for growth
Foxtel has set its sights on families and young people to drive growth for its streaming aggregator Hubbl with a hefty media spend behind its new campaign.
Bah humbug: Myer embraces silly season
Myer is wishing for a strong retail trading season as it urges shoppers to embrace the season in a new national ad campaign.
Consider unintended consequences : a recap from SXSW conference
Marketers are often the drivers of change but need to consider the unintended consequences when pushing the boundaries, writes WPP’s Katie Rigg-Smith.
Are technographics key to brand success?
Forget demographics, technographics promise marketers increased brand awareness and loyalty, according to a groundbreaking new study.
Panthers’ historic win delivers growth surge for major sponsor
MyPlace marketing boss Darren Bee details how the smart-home tech business secured double-digit growth in the first year of their sponsorship deal with the Penrith Panthers.
Ad industry unites to fight high emissions
The advertising industry is signing on to a global carbon emissions reduction initiative but with the market already playing catch-up will AI and its massive energy use push it further behind?
Neo bank Up looks to the future as it nears one million customers
Up, the digital bank for millennials and Gen Z, aims to engage more customers as it reaches the one million customer milestone.
Introducing agentic AI: your marketing assistant on steroids
Agentic AI is the next big thing in marketing and CMOs are positioned to be the architects, writes Accenture Song’s Rajan Kumar.
Ad agencies withdraw support from “sexist” publication
Leading creative advertising agencies have pulled support from Campaign Brief after the publication printed a list of top creatives and failed to include any women.
Iconic brand of ice cream spreads wings at Woolies
Cult ice cream brand Gelato Messina is eyeing new product ranges as it rolls out its iconic ice cream flavours in Woolworths stores nationwide.
Integration the key as customers seek holistic approach: Droga
Accenture Song’s global chief David Droga tells The Growth Agenda about his plan to engage the c-suite with a holistic integrated customer-focused vision.
Partnerships are critical but agencies must be braver
Partnerships will play a critical role for agencies going forward but the success still lies in being brave, according to Omnicom Advertising chief Troy Ruhanen.
Advertising’s gender representation debate back in the spotlight
Gender representation in the advertising industry is in the spotlight again as agencies threaten to boycott a trade publication.
Campaign Brief to censor comments as backlash continues
The advertising publication at the centre of a gender representation debate will crack down on comment moderation to address backlash as agencies cancel subscriptions.
Publisher defends ‘sexist’ list as reflective of ad industry
An annual list ranking Australia’s best creative leaders has sparked international condemnation for failing to include women.
Accenture Song reveals new leadership for local business
Accenture Song’s Bronwyn van de Merwe and Matt Michael will replace Mark Green assuming the ANZ business lead and Droga5 chief executive role, respectively.
Imagination to fuel business growth
Businesses looking to drive serious and substantive change over the next decade need to embrace critical thinking and imagination, according to a new report.
Optus comeback champions customers to regain trust
Optus is focused on customer satisfaction with a flurry of marketing activity supporting a host of new products designed to win over customers and rebuild trust in the brand.
Inclusive advertising is good for sales and boosts profitability
Inclusive advertising is not just good to engage the woke brigade, it actually helps drive sales and profitability for businesses, argues Jess Lilley.
ALDI marketing delivers strong ROI and gains consumer trust
ALDI’s has won over marketing industry judges to win the coveted most effective advertiser award as it secures the most trustworthy supermarket brand title.
Original URL: https://www.theaustralian.com.au/business/growth-agenda