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Danielle LongEditor, The Growth Agenda

Danielle Long is the editor of The Growth Agenda. She joined The Australian in 2024 after two decades covering the marketing, media and advertising industry for specialist publications in Australia, Asia and the UK.

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EXCLUSIVEThe Growth Agenda

Havas ANZ CEO James Wright, with Kaimera founders Nick Behr and Trent McMillan.

Havas bulks up with indie media agency purchase

Global communications group Havas has acquired indie media agency Kaimera to add more firepower as it takes on the “big beasts” in the AI era.

The Growth Agenda

Airwallex has launched the country's biggest screen takeover campaign to celebrate McLaren's F1 win.

McLaren wins continue with biggest ad takeover

McLaren’s Lando Norris is adding to his F1 title win, with sponsor Airwallex leveraging the moment with the country’s biggest out-of-home ad takeover.

EXCLUSIVEThe Growth Agenda

Mecca has signed a major long-term partnership deal with The Australian Open.

Beauty lands courtside seat as Mecca aces AO partnership

Beauty retailer Mecca has landed a “game-changing” partnership with the Australian Open to position the brand at one of the country’s biggest events and gain exposure to global audiences.

THE GROWTH AGENDAThe Growth Agenda

Selley's billboard urged passers-by to test its product promise in a campaign by Howatson+Co.

Selleys seals attention with creative billboard advert

Selleys turned a product demonstration into a brand-boosting exercise driving sales, engagement and relevance for the 85-year-old market-leading brand.

The Growth Agenda

Omnicom Group has announced 4,000 jobs to go and the axing of iconic agency brands following IPG takeover.

Omnicom axes DDB moves execs to sister agency Clemenger

Omnicom has confirmed it will shutter the iconic DDB brand, with its local executives to run sister agency Clemenger, following its takeover of Interpublic Group.

EXCLUSIVEThe Growth Agenda

‘Go big or go home’: Honda maps brand fame strategy

Honda marketing chief Eva Barrett has appointed an agency village to help the brand create big ideas to win over consumers and drive growth in the crowded auto category.

THE GROWTH AGENDAThe Growth Agenda

Min Woo Lee during day one of the 2025 PGA Championship at Royal Queensland, Brisbane. Photo: Dan Peled

Golf’s image overhaul as women, Gen Z lift game beyond the course

Record numbers of Aussies are swinging the sticks as golf participation surges with social media and superstar golfers such as Rory McIroy and Min Woo Lee making the game more accessible than ever before.

The Growth AgendaThe Growth Agenda

Woolworths Group newly installed chief marketing officer Sean Barrett will start in January.

Woolworths imports US retail exec for top marketing job

Woolworths has hired US retail marketing executive Sean Barrett to unify its marketing as it readies to rebuilds consumer trust and fight back against rival Coles.

EXCLUSIVEThe Growth Agenda

Gen Z hate ads, want discounts and rate trad media

Gen Z hate ads and want brands to be authentic, add value and provide discounts, according to a new report examining the purchase intent and trusted sources of the next wave of consumers.

THE GROWTH AGENDAThe Growth Agenda

Bega, the dominant market leader in the peanut butter category has launched Whipped, a new innovation that is helping attract new customers to the category.

Whip it: Bega to focus on brand experiences to attract the young

Bega is embracing brand experiences to target young audiences as it readies to drive growth in the $100m peanut butter category.

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Original URL: https://www.theaustralian.com.au/author/danielle-long