Ranked: The Gold Coast’s most influential Instagram influencers
They are the stars of social media who rose to the top through various methods. Now we reveal who really owns top billing in Gold Coast Instagram. READ THE FULL LIST
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THE Gold Coast is not short on Instagram influencers - but who comes out on top?
The Bulletin has ranked influencers on what makes and breaks their accounts.
REMEMBER WHEN: Take our ultimate Gold Coast celebrity guessing game
20. BRII WRIGHT
Followers: 20.1k
Brii is a Gold Coast make-up artist who dedicates her online presence to health, beauty and positivity.
Strength: Very talented make-up artist.
Claim to fame: While she’s still growing her account, respected for spreading health message.
To learn more follow briiwright_
19. LOUIE LUXE
Followers: 48.7k
Jesse Louie Windle, better known online as Louie Luxe, is a poet and artist.
Strength: For having a feed filled with heartfelt and inspiring poetry
Claim to fame: Louie Luxe is underrated but perfect for those looking to brighten up their Instagram feed.
To learn more follow louieluxe
18. RECIPEARCE
Followers: 56.3k
Recipearce, an Instagram account made by Nicholas and Sophie Pearce, shares recipes by posting step-by-step videos and lets their audience engage with them.
Strength: Since the account was started in April 2019, Recipearce has rapidly grown its followers and encourages learning to cook quality meals and sweet treats at home.
Claim to fame: While it launched only less than a year-and-a-half a go, if you’re a foodie and not following the Recipearce page, you’re missing out.
To learn more follow recipearce
17. TEGAN PHILLIPA
Followers: 97.4k
Burleigh-based influencer known for showing off her travels around the world.
Strength: Very quirky style and colourful Insta feed.
Claim to fame: For modelling for Gold Coast-based international clothing website Princess Polly, or from her boyfriend Nathan Landers’ photography shots.
To learn more follow teganphillipa
16. TYSON MAYR
Followers: 98k
Not only does he have incredible photos showing off his travels around the world, he rubs shoulders with famed survival and outdoor adventurer Bear Grylls.
Strength: Wholesome account filled with beautiful photos.
Claim to fame: Multiple appearances on TV series over the years.
To learn more follow tysontravel
15. JAMIE ALLEN
Followers: 158k
Jamie’s personal account grew online from her swimwear label Jaymes Swimwear.
Strength: Has own individual style with separates her from other Gold Coast influencers who can all wear the same thing.
Claim to fame: For her swimwear label or because she hangs out with Ashy Bines.
To learn more follow jaymesswimwear
14. HEALTHY CHICK 101
Followers: 330k
Riley Hemson, known as @healthychick101, became a popular inspo page online a few years ago after she started to document her fitness journey and struggles.
Strength: Inspiring and body positive.
Claim to fame: Asdie from own work, rubs shoulders with Tammy Hembrow and other well-known influencers.
To learn more follow healthychick101
13. MAKEUP BY JAZ
Followers: 388k
Jasmine Hand is a long-time make-up artist and became someone to follow online for her make-up skills and YouTube tutorials.
Strength: Opens up on her fitness and weight-loss journey on her account @jazgoesfitspo and encourages others to live a healthy lifestyle.
Claim to fame: Make-up, fitness or fashion.
To learn more follow makeupby_jaz
12. TAHLIA SKAINES
Followers: 561k
Qualified lawyer turned model. A photo of her wearing a hip-showing bikini went viral online after a mother wrote a lengthy rant on Facebook to the brand, questioning the lack of fabric around the pubic area. It read: “I’m afraid I’ll be split in half by the dental floss fanny part of your togs.”
Strength: Seems to be both beauty and brains
Claim to fame: Online news stories about Tahlia beating the corporate career to model and travel around the world.
To learn more follow tahliaskaines
11. SKYE WHEATLEY
Followers: 629k
Shot to fame in 2014 after placing third on reality TV show Big Brother. Now a full-time influencer. Loves to show off fashion labels and clothing, pose in bikinis and keep her audience updated on motherhood.
Strength: Can laugh at herself.
Claim to fame: Starring on reality TV show Big Brother. Otherwise, it may have been her botched boob job.
To learn more follow skye.wheatley
10. RENEE GRACIE
Followers: 708k
Former racing car driver who turned to making adult films. This year the 26-year-old joined OnlyFans and has said she was making more than $100,000 a month.
Strength: Markets herself well and to the right audience
Claim to fame: Supercar career, making a living on subscription site OnlyFans and spending $22,500 on a Brazilian butt lift.
To learn more follow renee_gracie
9. CANDYSHOP MANSION
Followers: 848k
Travers Beynon is a 48-year-old who is often described as the Australian version of Playboy’s Hugh Hefner. Also managing director of a tobacco empire and lives in a controversial Helensvale mansion with multiple girlfriends.
Strength: He seems to live a very eccentric lifestyle some men would desire to live.
Claim to fame: Tobacco business and playboy lifestyle.
To learn more follow candyshopmansion
8. REECE HAWKINS
Followers: 851k
Became popular online for his documented relationship with social media sensation Tammy Hembrow. Now dating London Goheen and is soon to be a father to their first child.
Strength: Doesn’t take himself too serious and loves to pose.
Claim to fame: For being Tammy Hembrow’s boyfriend.
To learn more follow reece_hawkins_
7. ASHY BINES
Followers: 993k
Became a personal trainer and fitness influencer a decade ago and started the “bikini bod” trend.
Strength: Has a tight-knit community of online supporters.
Claim to fame: Her Ashy Bines Bikini Body Challenge (ABBBC).
To learn more follow ashybines
6. ELLIE-JEAN COFFEY
Followers: 1m
The Gold Coast-born Ellie-Jean was a professional surfer and known for her Instagram feed of candid bikini photos, surfing and skateboarding.
Strength: If you’re into surfing and chicks in bikinis, this account is one to follow.
Claim to fame: Surfing and opening up about her surfing career and stripping down online.
To learn more follow elliejeancoffey
5. EMILEE HEMBROW
Followers: 1.1m
Like her sister Tammy Hembrow, Emilee became popular online for sharing her pregnancy. Most recently she opened up a cosmetic injectables and facial clinic on the Gold Coast.
Strength: She isn’t afraid to share the good and bad parts of her life. This year she took to online to share the heartbreaking news to her followers she had lost her unborn baby at 30 weeks.
Claim to fame: Fashion, family and candid photos.
To learn more follow emileehembrow
4. HANNAH POLITES
Followers: 1.2m
Made a name for herself online for her stunning body and Gold Coast look and was previously a midwife at Gold Coast University Hospital.
Strength: Very yummy mummy.
Claim to fame: She’s tanned, blonde and loves to show off her ridiculous body online after having two kids.
To learn more follow hannahpolites
3. GABBY EPSTEIN
Followers: 2.3m
The 26-year-old Gold Coaster rose to fame online a couple years ago for her modelling. Now she is paid to travel the world and has joined adult subscription site OnlyFans so she can “post any f**ked up sh*t I want to on there without worrying about losing brand deals”.
Strength: Looks like a Victoria Secret Angel and, online, looks like she lives a luxurious life travelling around the globe
Claim to fame: For posting in tiny bikinis around the world.
To learn more follow gabbyepstein
2. EMILY SKYE FITNESS
Followers: 2.5m
Skye, 35, has worked as a model for most of her life but attention grew in 2011 when she gained a social media following by sharing her meals and workouts online.
Strength: Shows realistic photos of her body after having a baby ... dimples and all.
Claim to fame: For incredible fitness photos and her “no excuses” approach to fitness.
To learn more follow emilyskyefit
Free tattoos and clothes: Inside Hembrow’s launch party
1. TAMMY HEMBROW
Followers: 11.7m
When it comes to social media influencers, Tammy reigns. She shot to social media fame four years ago, at age 22, after sharing her fitness journey following the birth of her two children. She is one of four sisters who often are branded the “Australian Kardashians”.
Strength: Posing to make her waist look tiny and booty pop.
Claim to fame: The queen of posing, especially in teeny-tiny, string-like bikinis. Otherwise, it’s her short-lived friendship with the Kardashian family after she was carried out of Kylie Jenner’s 21st birthday on a stretcher.
To learn more follow tammyhembrow
Originally published as Ranked: The Gold Coast’s most influential Instagram influencers
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