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Advertisers set to return to X as they seek favour with Musk and Trump

Elon Musk’s support for Donald Trump is set to boost X’s flagging business, with some marketers poised for a return to the social media platform to seek favour with the incoming administration.

Media executives told the Financial Times that some brands were preparing to advertise on X again, as its billionaire owner was likely to gain an influential role within a second Trump White House.

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    Original URL: https://www.afr.com/world/north-america/advertisers-set-to-return-to-x-as-they-seek-favour-with-musk-and-trump-20241117-p5krao