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Wave of productivity: How surfing adds billions to the economy

Board-riding CEOs Brooke Farris and Nick Nicolaides say hitting the water is good for their work, backing a study that estimates surfing contributes about $1.9 trillion to the global economy.

Euan Black
Euan BlackWork and careers reporter
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Brooke Farris never regrets a surf.

It is something the Rip Curl chief executive reminds herself regularly when the busyness of life threatens to stop her from getting to the beach.

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Euan Black is a work and careers reporter at The Australian Financial Review. Email Euan at euan.black@afr.com
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    Original URL: https://www.afr.com/work-and-careers/workplace/wave-of-productivity-how-surfing-adds-billions-to-the-economy-20231220-p5esr2