In June, Uber announced it was launching a helicopter service on the Amalfi Coast. Through to the end of August, the rideshare kingpin is making heli-travel from Sorrento to Capri available on weekends, with a starting price of €250 ($450) per person for a party of six. I’m sure there are enthusiasts among the 5 million people whom Uber gleefully claims are heading there this summer (a crippling number in itself), but of the many messages I received after reposting, most were pretty appalled.

It made me think about how the shared economy has warped the way many of us travel. Uber was an idealistic concept translated into a successful business, one that benefited both user and provider. Until, of course, it didn’t: numerous class-action and discrimination lawsuits brought by employees, with untold millions of dollars paid in damages.