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Pilita Clark

The cold call is back and worse than ever

We all had a break from nuisance calls during the pandemic. Now they seem even more intrusive.

The other day I was sitting at home trying to write something in a hurry when the phone rang.

“Hi Pilita, it’s James here,” chirped a man who turned out to be a total stranger from a public relations firm, who wanted me to talk to an executive from a company I had never heard of about a topic so dull I cannot remember it.

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Pilita Clark is an associate editor and business columnist at the Financial Times. She writes a weekly column on modern corporate life, as well as features and other articles.

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    Original URL: https://www.afr.com/work-and-careers/workplace/the-cold-call-is-back-and-worse-than-ever-20220524-p5ao3e