I’ve seen Mark Kluwer in action before. A circle of us lay on the floor of his sizeable shed with our heads pointing inwards like a human daisy, power-breathing ourselves into a state of euphoria and release. Kluwer, cutting a striking presence with his tattoos, wild beard and ever-present battered fedora skewered with feathers, paced around us, a disembodied yell. “We’re going through the door! We leave nobody behind!” I could hear the spluttering and uncontrollable sobs of blokes given permission to let go.

That was a day retreat, but Kluwer delivers this kind of workshop – breathing, meditation, an ice bath – to workforces and leadership teams, too. Now, with the pandemic thwarting travel and the concept of people exhaling all over each other being frowned upon, he’s been experimenting with delivering the breathing component on Zoom.