London | As a 25-year veteran of the cut-throat world of British PR, Julietta Dexter would know quite a bit about timing the market. But this time, maybe she got lucky.

She’s just published a book – Good Company, out in Australia on April 28 – about how to run a business in a more sustainable and values-driven way. For many authors with long-scheduled publication dates, releasing a book into this distracted, disrupted moment is bound to lead to disappointment.