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Why Kogan stops interviews with marathon runners to hire them

Why Kogan stops interviews with marathon runners to hire them

BOSS sat down with Kogan.com founder Ruslan Kogan just as his share price collapsed by 30 per cent.

Patrick DurkinBOSS Deputy editor
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Ruslan Kogan says any chief executive who tells you they don’t watch their share price is lying.

“I try my best not to follow [the share price] and part of my job is to have our team not follow it either, which is tough because there are a lot of incentive structures surrounding [it],” Kogan tells BOSS from the sparse headquarters of Kogan.com in South Melbourne.

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Patrick Durkin
Patrick DurkinBOSS Deputy editorPatrick Durkin is Melbourne bureau chief and BOSS deputy editor. He writes on news, business and leadership. Connect with Patrick on Twitter. Email Patrick at pdurkin@afr.com

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Original URL: https://www.afr.com/work-and-careers/leaders/why-kogan-refuses-to-buy-into-market-fears-about-his-new-strategy-20240424-p5fmbs