Marketers get ‘freedom to play’ using automated research tool
The marketing aid uses artificial intelligence to quickly ask customers what they think about new products and deliver the research results overnight.
Marketers now have more “freedom to play” with nascent ideas thanks to an online research tool that uses artificial intelligence to quickly ask customers what they think about new products and marketing messages and deliver the research results overnight.
The tool, Ideally, is an online self-service aid that costs $1000 per use. Traditional market research can cost tens of thousands of dollars per idea and take weeks to deliver a result.
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