IKEA is planning one of the largest shake-ups to its business model in it’s long history, including switching from iconic warehouse destination stores to smaller city shop fronts, as it also plots it’s roll-out in New Zealand.
IKEA Australia CEO Jan Gardberg says the company has benefited from the “cocooning effect”, as people who were forced to spend more time at home during the pandemic spent money on home offices or home improvements. Janie Barrett
Jan Gardberg has been with IKEA since the 1980s.
But the long-time Australian CEO has never seen anything like the “leapfrog into the future” the Swedish home improvement giant experienced last year, as Australians pimped up their homes and created home offices in droves.
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Original URL: https://www.afr.com/work-and-careers/leaders/ikea-remodels-following-leap-into-the-future-20210604-p57y5k
