How this retail executive found his calling in the school playground

Chad Burke is one of the 2024 BOSS Young Executives. As a teenager, he had a good business selling chocolates and chips to his fellow students.

Sally PattenBOSS editor

Jul 25, 2024 – 5.00am

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Chad Burke, head of Swaggle, an online pet speciality retailer owned by Coles, grew up in Manchester in north-west England. He comes from a long line of tradies, including his father who was a builder, and spent his teenage years working as a labourer during the school holidays.

But Burke’s first love was commerce, and on Friday he is named one of the six BOSS Young Executives for 2024.

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Sally PattenBOSS editorSally Patten edits BOSS, and writes about workplace issues. She was the financial services editor and personal finance editor of the AFR, The Age and the Sydney Morning Herald. She edited business news for The Times of London.