Matt Heine, joint managing director of listed wealth management company Netwealth, wanted to maintain the lifestyle benefits of working from home and avoid burnout.

The top brass at Reckitt, the fast-moving consumer goods company behind brands such as Nurofen, Strepsils, Dettol and Mortein, was motivated by a desire for staff to spend time on more fruitful activities such as coaching, mentoring and volunteering, in line with the company’s purpose.