Founder-led businesses have developed a reputation for taking a long-term view of the corporate landscape, reinvesting profits and thinking hard before they part with precious capital.
They are also beginning to develop a reputation for giving. Last year, three founder-led companies – design software maker Canva, clothing retailer Cotton On and collaboration software group Atlassian – were among the top 20 corporate philanthropists, donating more to charity than the likes of Wesfarmers, QBE Insurance, IAG, Qantas and Transurban.