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Four things to know before starting your own business

Four things to know before starting your own business

From how to work with AI to addressing failure, these four founders discovered something that ultimately changed the course of their business.

Creative thinking at Adelaide University empowered Lauren Whiting to launch Lift Cancer Care Services. Ron Yang

Most entrepreneurial courses include lessons on how to use lean start-up principles to validate and co-design products, and how to pitch to investors.

But it is often the more unusual pearls of wisdom that help founders to turbocharge their fledgling businesses, or to get their ideas off the ground in the first place.

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Hannah Tattersall
Hannah TattersallWork and careers reporterHannah Tattersall is a work and careers reporter for The Australian Financial Review, focusing on executive education. Email Hannah at hannah.tattersall@afr.com.au

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Original URL: https://www.afr.com/work-and-careers/education/four-things-to-know-before-starting-your-own-business-20250203-p5l97t