Telstra Health’s Elizabeth Koff, winner of the Financial Review Women in Leadership Awards Health category, says she was never ambitious growing up but had the courage to speak up.
Telstra Health CEO Elizabeth Koff: “You need to give it a good hard crack and have some self-belief.” Dominic Lorrimer
Early in life, Telstra Health chief executive Elizabeth Koff was told she was too nice to become a business leader.
“I never thought I’d be doing something like this in a million years. A couple of times I was told that I never had enough of the mongrel in me to be a leader because I was too nice, but you can’t adapt the way you are,” she says.
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Original URL: https://www.afr.com/women-of-influence/you-re-too-nice-how-this-chief-executive-proved-her-sceptics-wrong-20250528-p5m2y6
