T2 Tea’s Christelle Young, winner of the Financial Review Women in Leadership Award in the Retail, hospitality and property category, has leaned into transparency to effect change.
Christelle Young, managing director at T2 Tea: “I’m a big believer that we can be smarter with what we do; why wouldn’t we work smarter and not harder?” Eamon Gallagher
Christelle Young has been the managing director of boutique tea brand T2 Tea for about a year and has already overhauled the management structure, closed several underperforming retail stores and cut redundant items from the product line.
With 62 retail outlets across Australia, New Zealand and Singapore, T2 Tea sells specialist teas and a range of colourful teapots and cups, and offers in-store tea-tasting.
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Original URL: https://www.afr.com/women-of-influence/how-this-leader-turned-around-a-suffering-retail-brand-20250515-p5lzke
