Catherine McDonald, managing director, Institutional Client Coverage, CommBank, says it is an exciting time for the super industry in Australia, with demographic and regulatory changes coming into focus. “We have been working to better understand the needs of our super fund clients. CommBank sees great opportunities to support the industry with potentially safer and more innovative payments.”
A matter of engagement
As more Australians retire, super funds may have to consider how to engage with this growing cohort. Teas says they should think about the type of relationship they want with members and how to establish it.
A 2024 survey² by J.P. Morgan shows that super funds are prioritising member engagement and communication strategies as they update their operating models. CommBank collaborated with J.P. Morgan in piloting its anti-scam technology NameCheck.
Deanne Stewart, CEO, Aware Super, says leveraging new technologies, particularly digital solutions and AI, was vital to getting more superannuation fund members the help they needed to achieve their goals for retirement.
“As super funds grow in scale and the population ages, more people will need help to retire well and great member service is increasingly important to how well super funds respond to the challenge,” Stewart says.
“At Aware Super we’ve digitised more than 90 per cent of our transactions and the benefits have been clear in an easier, more helpful service experience for our members, while also giving our teams more time to focus on the personalised guidance and advice that gives people confidence in their retirement goals.”
Personalisation counts
The New Payments Platform (NPP©*) provides near real-time digital payments with messages up to 280 characters, adding payment context and reducing customer queries.
“You can tell a story in the payment,” says Teas. Messages can include key record-keeping details, aiding tax affairs. Real-time payments improve customer experience. “Immediacy is critical,” he notes.
Super funds can use payment data insights to help members optimise liquidity when withdrawing cash. “Funds with visibility can provide context on how members behave relative to others,” says Teas.
Payment innovations may benefit accumulating members. The NPP’s PayTo® feature enables payment adjustments via banking apps, which may enhance efficiency, transparency, and financial flexibility.
New super needs
Another issue superannuation funds will grapple with is Payday Super, requiring employers to pay their employees’ super at the same time³ as their wages, rather than paying it quarterly.
Once again, data-rich real-time payments can help manage the transition. “With Payday Super, we’re speeding up everything and increasing the frequency. And in that, we can’t tolerate today’s error rates,” says Teas.
Real-time payments and receipts confirming payment should help, with any irregularities surfacing quickly. “The payment flows can be much more approximate to the data flows,” says Teas.
*PayID® and PayTo® are registered trademarks of NPP Australia Limited. ©2025 Australian Payments Plus. ABN: 19 649 744 203 All rights reserved.
Things you should know
This article is intended to provide general information of an educational nature only. It does not have regard to the financial situation or needs of any reader and must not be relied upon as financial product advice. You should consider seeking independent financial advice before making any decision based on this information. The information in this article and any opinions, conclusions or recommendations are reasonably held or made, based on the information available at the time of its publication but no representation or warranty, either expressed or implied, is made or provided as to the accuracy, reliability or completeness of any statement made in this article.
¹ ASIC/APRA: Pulse check on retirement income covenant implementation.
² J.P. Morgan: Future of superannuation report.
³ ATO: Payday superannuation.