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These customers are the secret to Apple’s massive success

The tech giant has a captive audience akin to Stockholm syndrome but few big cap Australian equities have a strong hold on their customers.

Giselle Roux

The handful of tech companies leading the performance of global equities has been well documented.

Some suggest this is akin to the dotcom boom of 2000, whereas others are sanguine, pointing to a widening of participation from other equities and the reasonable valuations outside the small cohort.

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Giselle Roux is an investment strategist.

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    Original URL: https://www.afr.com/wealth/personal-finance/these-customers-are-the-secret-to-apple-s-massive-success-20230822-p5dydl