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Apple, Amazon, Atlassian and bond yields show this ain’t 2021

AI hype may have propelled the tech sector higher this year, but the results from Apple, Amazon and Atlassian suggest investors can’t let it overshadow reality.

If investors needed more evidence of why they should tread carefully following the tech-driven stock rally that has gripped Wall Street this year, then results from tech giants Apple, Amazon and Atlassian showed why 2023’s tech advance is very different from the buy-everything boom of the pandemic years.

And another tick up in the benchmark US 10-year Treasury yield, which briefly touched 4.2 per cent, might prove to be even more important than any of those individual results.

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is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/apple-amazon-atlassian-and-bond-yields-show-this-ain-t-2021-20230804-p5dtwu