“Equity mate” was a clever and successful early noughties big-bank advertising catchphrase. It featured in ads encouraging us to unlock the equity in our home – the value less outstanding borrowings – to fund various dream projects: home extensions, investment properties and holiday homes.
It was perfectly crafted for its time – an era of strong price growth and therefore equity growth too.
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Richard Wakelin is a founder of buyers' agent Wakelin Property Advisory.
