Why Apple’s earnings call gives us hope for more exciting new devices
Announcing iPad and iPhone sales that were lower than last year, Apple CEO Tim Cook says something that could make us all want to upgrade … and of course, it involved AI.
Two or three times a year, Apple invites the staff here at the Digital Life Labs into briefings about products that have capabilities that we, and I think most humans, simply can’t relate to.
We’ll be shown iPad Pros rendering 37 12K HPFZ-format videos simultaneously, for instance: numbers and formats I just made up because they never stick in my head when Apple tells them to me because they are utterly meaningless to me and to almost everyone I know.
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John Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology. Connect with John on Twitter. Email John at jdavidson@afr.com
