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This Australian AI start-up wants you to complain more

Amelia McGuire

Former consumer lawyer Thomas Kaldor is betting that his idea of getting artificial intelligence bots to fight people’s customer service battles with faceless companies could turn into a money spinner, and he has convinced a leading Sydney venture capital company to help bankroll his plan.

Most Australians are familiar with the pain of waiting on hold for hours after a cancelled holiday or network outage, or dealing with customer service bots that refuse to understand their problem – Mr Kaldor’s start-up Ajust says its software can do all that legwork instead.

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Amelia McGuire covers technology from the AFR's Sydney newsroom. She was previously the aviation, tourism and gambling reporter for The Sydney Morning Herald and The Age. Connect with Amelia on Twitter. Email Amelia at a.mcguire@afr.com.au

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    Original URL: https://www.afr.com/technology/this-australian-ai-start-up-wants-you-to-complain-more-20241125-p5kt8s