Tech unicorn SafetyCulture is on the hunt for a new C-suite executive to take charge of the $2.7 billion-valued workplace compliance and safety software maker’s artificial intelligence program, with a multimillion-dollar compensation package on offer – but not everyone is convinced such a role is necessary.

SafetyCulture will become one of a handful of organisations hiring chief AI officers – a new executive role, which is expected to leap in popularity – as companies try to close the gap between AI hype and reality.