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Melbourne marketing tech firm bags $50m US funding

Paul Smith

IntelligenceBank, a Melbourne-based marketing operations platform that counts ANZ Bank, National Australia Bank, Suncorp, Bupa, KFC, Hertz and Hyatt Hotels among its fast-growing customer base, has closed a $US37 million ($50 million) investment from US-based Five Elms Capital, aimed at supporting global growth plans.

The company sells a tech platform that lets companies handle marketing-related tasks such as digital asset management, project management, approvals, compliance, and reporting.

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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com

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    Original URL: https://www.afr.com/technology/melbourne-marketing-tech-firm-bags-50m-us-funding-20210722-p58c2l