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Investors must navigate half-truths in AI boom

The endless company announcements gloating about ramped-up spending in artificial intelligence have been keeping investment analysts on their toes.

Dig a little deeper, and genuine evidence of spend in AI can sometimes be hard to find, says Bell Direct market analyst Grady Wulff. “A lot of companies say they’re investing in AI, but you can’t take that as verbatim,” she says.

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    Original URL: https://www.afr.com/technology/investors-must-navigate-half-truths-in-ai-boom-20250617-p5m85n