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Have a listen to this AI sales call – it’s getting scarily realistic

Tess Bennett
Tess BennettTechnology reporter

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When it came to convincing school canteens, supermarkets and petrol stations to stock a new range of sugar-free drinks, a Brisbane entrepreneur says artificial intelligence makes a better salesperson than humans.

Alexa Stathakis, 29, is the founder and chief executive of Tea Industries, a three-person company that has distributed its bottled iced tea to more than 300 locations just months after launching.

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Tess Bennett is a technology reporter with The Australian Financial Review, based in the Brisbane newsroom. She was previously the work & careers reporter. Connect with Tess on Twitter. Email Tess at tess.bennett@afr.com

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    Original URL: https://www.afr.com/technology/how-sarah-the-ai-sales-bot-got-this-entrepreneur-s-business-off-the-ground-20241023-p5kkrt