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How Cricket Australia uses AI to connect with sports fans

Zoe Samios

It’s 9.37pm on March 4 (AEDT) and Indian bowler Ravindra Jadeja delivers the 10,000th ball of his career. Better yet, it’s his 59th career maiden, a term used to describe an over in which no runs are scored against the bowler.

At 1.30am on March 5, Australian bowler Adam Zampa reaches his 186th career ODI wicket at an economy rate of 4.12, well below average.

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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com

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    Original URL: https://www.afr.com/technology/how-cricket-australia-uses-ai-to-connect-with-sports-fans-20250522-p5m1at