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Adir Shiffman

Healthy Mummy cashes out in the most intriguing deal of the COVID era

Online fitness app The Healthy Mummy was snapped up by ASX-listed Halo Food last week, in what looks a bargain, but also a great payday for founder Rhian Allen.

Adir ShiffmanColumnist

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Last week the relatively small acquisition of niche online fitness business The Healthy Mummy by low-profile public company Halo Food Co was easy to miss, but the $17 million buyout has so many peculiarities that it is surely a candidate for most intriguing tech deal of the COVID-19 era.

Halo, until recently known (or equally unknown) as Keytone Dairy, is a food business with growing revenue but no real profit. Worth just $25 million, it has a remarkably well-credentialed chairman in Peter James, who also chairs tech star Nearmap.

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Adir Shiffman is executive chairman of Catapult Sports and a serial investor and entrepreneur. Connect with Adir on Twitter.

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    Original URL: https://www.afr.com/technology/healthy-mummy-cashes-out-in-the-most-intriguing-deal-of-the-covid-era-20220218-p59xsh