Airtree Ventures and a string of prominent entrepreneurs have poured $22 million into Askable, a low-profile Brisbane start-up that sells market research software to major brands, valuing it at $100 million.
It is the first capital raising for the seven-year-old company – which counts Afterpay, Canva, Atlassian, Pizza Hut, Toyota and 7-Eleven as clients – allowing it to conduct more market research for customers.
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Tess Bennett is a technology reporter with The Australian Financial Review, based in the Brisbane newsroom. She was previously the work & careers reporter. Connect with Tess on Twitter. Email Tess at tess.bennett@afr.com
