When you report on the cut and thrust of breakneck developments, big money deals, mind-bending hype, and multi-billionaire egos in the technology world, it can be easy to get caught up in the game and ignore the fact that the winners are not always the good guys.

Take your pick of fun, child-focused movies. The Mitchells vs. the Machines, Ron’s Gone Wrong, Big Hero 6, even Pixar’s WALL-E 15 years ago, and it is a common theme. Big tech bros invent AI-based cool developments which humanity goes mad for, before learning that things were way better without them, and an unlikely hero saves the day with derring-do.