Its sacking of star Wallaby Israel Folau has put the Australian Rugby Union straight in the middle of Australia's tedious culture wars. Which must make its old boss, Bill Pulver, glad he's not the one who has to deal with it.
This reminds us: it's been almost exactly a year since we worked out how filthy rich he is from his stint at search and language data services company Appen.
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Myriam Robin is a senior writer based in the Melbourne newsroom. She has previously been a Rear Window columnist and editor, and before that reported on financial markets and media. Connect with Myriam on Twitter. Email Myriam at myriam.robin@afr.com