Big-name Australian media and advertising executives Antony Catalano and Matt Rockman are among investors in a new advertising technology start-up, which promises to let companies accurately target consumers, without relying on invasive tracking cookies.
Prophet was formed in 2020 by digital marketing specialists Jordan Taylor-Bartels and Sean Taylor, and has been in trials with early clients pending an imminent release.
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Paul Smith edits the technology coverage and has been a leading writer on the sector for 20 years. He covers big tech, business use of tech, the fast-growing Australian tech industry and start-ups, telecommunications and national innovation policy. Connect with Paul on Twitter. Email Paul at psmith@afr.com
