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Apple's struggle to change the laptop game by ditching Intel in MacBooks

Apple's statement it has doubled the battery life and tripled the speed of its notebook computers may not be enough to convince consumers and corporate buyers.

John Davidson
John DavidsonColumnist

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Apple's bold claims that it has doubled the battery life and tripled the speed of its notebook computers by breaking away from its long-standing relationship with Intel may still not be enough to convince consumers and corporate notebook buyers to follow suit, analysts say.

Corporate buyers, in particular, will be leery of moving to the new Apple platform, which is based around processor technology similar to that used in iPhones and iPads, because they value compatibility and stability more than they value the new features in Apple's new MacBooks and Mac mini, say analysts interviewed by The Australian Financial Review.

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John Davidson is an award-winning columnist, reviewer, and senior writer based in Sydney and in the Digital Life Laboratories, from where he writes about personal technology. Connect with John on Twitter. Email John at jdavidson@afr.com

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    Original URL: https://www.afr.com/technology/apple-s-struggle-to-change-the-laptop-game-by-ditching-intel-in-macbooks-20201116-p56ev8